Posts Tagged: New Zealand Marketing magazine

Hold the phone

From texting to taking photos and now dong everything except making us a cup of tea, our phones have come a long way. But marketers need to paddle out ahead of the wave if they hope to reap the rewards of this rapidly changing medium. Here’s a look at the ins and outs of the modern mobile arena…Published in New Zealand Marketing, May/June 2012.

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Hold the phone

From texting to taking photos and now dong everything except making us a cup of tea, our phones have come a long way. But marketers need to paddle out ahead of the wave if they hope to reap the rewards of this rapidly changing medium. Here’s a look at the ins and outs of the modern mobile arena…Published in New Zealand Marketing, May/June 2012.

The rise of Capitalism

Destination marketing often smacks of desperation. But there’s no denying the positive effect the Absolutely Positively Wellington campaign has had on the city — and on the mindset of its inhabitants. Here’s a look back on one of the nation’s most successful, enduring and, as it turns out, completely unplanned town branding initiatives….Published in New Zealand Marketing, November/December 2012.

The rise of Capitalism

Destination marketing often smacks of desperation. But there’s no denying the positive effect the Absolutely Positively Wellington campaign has had on the city — and on the mindset of its inhabitants. Here’s a look back on one of the nation’s most successful, enduring and, as it turns out, completely unplanned town branding initiatives….Published in New Zealand Marketing, November/December 2012.

Special Effects

In just two and a half years, Special Group has gone from a staff of three with no clients to an agency that, as past CAANZ president Dave Walden eloquently put it, ‘took the fucking house’ at this year’s AXIS awards. So, what’s all the fuss about?…Published in New Zealand Marketing, May/June 2010.

Special Effects

In just two and a half years, Special Group has gone from a staff of three with no clients to an agency that, as past CAANZ president Dave Walden eloquently put it, ‘took the fucking house’ at this year’s AXIS awards. So, what’s all the fuss about?…Published in New Zealand Marketing, May/June 2010.