Posts Tagged: marketing

Hold the phone

From texting to taking photos and now dong everything except making us a cup of tea, our phones have come a long way. But marketers need to paddle out ahead of the wave if they hope to reap the rewards of this rapidly changing medium. Here’s a look at the ins and outs of the modern mobile arena…Published in New Zealand Marketing, May/June 2012.

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Hold the phone

From texting to taking photos and now dong everything except making us a cup of tea, our phones have come a long way. But marketers need to paddle out ahead of the wave if they hope to reap the rewards of this rapidly changing medium. Here’s a look at the ins and outs of the modern mobile arena…Published in New Zealand Marketing, May/June 2012.

The rise of Capitalism

Destination marketing often smacks of desperation. But there’s no denying the positive effect the Absolutely Positively Wellington campaign has had on the city — and on the mindset of its inhabitants. Here’s a look back on one of the nation’s most successful, enduring and, as it turns out, completely unplanned town branding initiatives….Published in New Zealand Marketing, November/December 2012.

The rise of Capitalism

Destination marketing often smacks of desperation. But there’s no denying the positive effect the Absolutely Positively Wellington campaign has had on the city — and on the mindset of its inhabitants. Here’s a look back on one of the nation’s most successful, enduring and, as it turns out, completely unplanned town branding initiatives….Published in New Zealand Marketing, November/December 2012.