Book review: The Great Disruption

The global crisis is headed straight for us at breakneck speed, there’s no turning back and you sure as hell better be ready for impact. Originally published in Idealog #33.

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Book review: The Great Disruption

The global crisis is headed straight for us at breakneck speed, there’s no turning back and you sure as hell better be ready for impact. Originally published in Idealog #33.

New Zealand’s 100% Pure brand gets flamed by BBC

For over ten years now, Tourism New Zealand’s 100% Pure New Zealand campaign has been a staple brand for marketing New Zealand to the world. But whether we ought to be laying such a pure claim at all has, once again, come under scrutiny. Published in May 2011 on StopPress.co.nz and Celsias.co.nz

New Zealand’s 100% Pure brand gets flamed by BBC

For over ten years now, Tourism New Zealand’s 100% Pure New Zealand campaign has been a staple brand for marketing New Zealand to the world. But whether we ought to be laying such a pure claim at all has, once again, come under scrutiny. Published in May 2011 on StopPress.co.nz and Celsias.co.nz

Special Effects

In just two and a half years, Special Group has gone from a staff of three with no clients to an agency that, as past CAANZ president Dave Walden eloquently put it, ‘took the fucking house’ at this year’s AXIS awards. So, what’s all the fuss about?…Published in New Zealand Marketing, May/June 2010.

Special Effects

In just two and a half years, Special Group has gone from a staff of three with no clients to an agency that, as past CAANZ president Dave Walden eloquently put it, ‘took the fucking house’ at this year’s AXIS awards. So, what’s all the fuss about?…Published in New Zealand Marketing, May/June 2010.