Concert review: Elton John, Forsyth Barr Stadium

This wasn’t my first foray into Rocket Man territory, and based on previous performances I’d experienced, I had high expectations for this one. And so did Dunedin. The air of anticipation was thick, the streets surrounding the Octagon packed, and there was a buzz in the city that wasn’t anything to do with the impending elections…Originally published in Volume magazine, issue #13, and The New Zealand Herald online.

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Concert review: Elton John, Forsyth Barr Stadium

This wasn’t my first foray into Rocket Man territory, and based on previous performances I’d experienced, I had high expectations for this one. And so did Dunedin. The air of anticipation was thick, the streets surrounding the Octagon packed, and there was a buzz in the city that wasn’t anything to do with the impending elections…Originally published in Volume magazine, issue #13, and The New Zealand Herald online.

The rise of Capitalism

Destination marketing often smacks of desperation. But there’s no denying the positive effect the Absolutely Positively Wellington campaign has had on the city — and on the mindset of its inhabitants. Here’s a look back on one of the nation’s most successful, enduring and, as it turns out, completely unplanned town branding initiatives….Published in New Zealand Marketing, November/December 2012.

The rise of Capitalism

Destination marketing often smacks of desperation. But there’s no denying the positive effect the Absolutely Positively Wellington campaign has had on the city — and on the mindset of its inhabitants. Here’s a look back on one of the nation’s most successful, enduring and, as it turns out, completely unplanned town branding initiatives….Published in New Zealand Marketing, November/December 2012.

Revolution Fibres spinning a winning web

Creating fibres naked to the human eye is at the heart of what the Revolution Fibres team does. But add some secret sauce to these fibres and suddenly there’s the potential to overturn the cosmetics, health and electronics markets. And that’s just for starters…Originally published in Idealog #36.

Revolution Fibres spinning a winning web

Creating fibres naked to the human eye is at the heart of what the Revolution Fibres team does. But add some secret sauce to these fibres and suddenly there’s the potential to overturn the cosmetics, health and electronics markets. And that’s just for starters…Originally published in Idealog #36.

QR codes get the designer treatment

From its tiny Wellington office and a flat in downtown Tokyo, Kiwi company SET QR is revolutionising standard QR codes by inflecting them with individual, branded personalities. And it’s nabbed some big name clients along the way…Published in Idealog #35.

QR codes get the designer treatment

From its tiny Wellington office and a flat in downtown Tokyo, Kiwi company SET QR is revolutionising standard QR codes by inflecting them with individual, branded personalities. And it’s nabbed some big name clients along the way…Published in Idealog #35.

Brand Avanti racing ahead – 25 years on

It takes a week to fully test the strength of a new bike frame. It took 25 years for Avanti to start pushing into the rest of the world. From home-made BMX frames to a high-tech racing outfit, the bike brand is striding ahead – and now looking to steal more than its fair share of the global market…Published in Idealog #35.

Brand Avanti racing ahead – 25 years on

It takes a week to fully test the strength of a new bike frame. It took 25 years for Avanti to start pushing into the rest of the world. From home-made BMX frames to a high-tech racing outfit, the bike brand is striding ahead – and now looking to steal more than its fair share of the global market…Published in Idealog #35.

Alt Group generates algorithm-savvy branding for Auckland Art Gallery

MoMA as a name might work well for New York’s Museum of Modern Art, but apply the same acronym theory to Auckland Art Gallery (AAG) and Alt Group’s Dean Poole reckons it would sound more like something “the cat would bring up”. No, according to Poole, having the consistent theme of ‘ART’ running through the redeveloped gallery’s new branding is much more effective…Published in September 2011 on Idealog.co.nz and StopPress.co.nz

Alt Group generates algorithm-savvy branding for Auckland Art Gallery

MoMA as a name might work well for New York’s Museum of Modern Art, but apply the same acronym theory to Auckland Art Gallery (AAG) and Alt Group’s Dean Poole reckons it would sound more like something “the cat would bring up”. No, according to Poole, having the consistent theme of ‘ART’ running through the redeveloped gallery’s new branding is much more effective…Published in September 2011 on Idealog.co.nz and StopPress.co.nz

We Can Create profile: Sara Blake

A chat with New York-based illustrator, designer and art director Sara Blake…Published in Idealog #34.

We Can Create profile: Sara Blake

A chat with New York-based illustrator, designer and art director Sara Blake…Published in Idealog #34.