Category Archives: Online

Concert review: Elton John, Forsyth Barr Stadium

This wasn’t my first foray into Rocket Man territory, and based on previous performances I’d experienced, I had high expectations for this one. And so did Dunedin. The air of anticipation was thick, the streets surrounding the Octagon packed, and there was a buzz in the city that wasn’t anything to do with the impending elections…Originally published in Volume magazine, issue #13, and The New Zealand Herald online.

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Concert review: Elton John, Forsyth Barr Stadium

This wasn’t my first foray into Rocket Man territory, and based on previous performances I’d experienced, I had high expectations for this one. And so did Dunedin. The air of anticipation was thick, the streets surrounding the Octagon packed, and there was a buzz in the city that wasn’t anything to do with the impending elections…Originally published in Volume magazine, issue #13, and The New Zealand Herald online.

Alt Group generates algorithm-savvy branding for Auckland Art Gallery

MoMA as a name might work well for New York’s Museum of Modern Art, but apply the same acronym theory to Auckland Art Gallery (AAG) and Alt Group’s Dean Poole reckons it would sound more like something “the cat would bring up”. No, according to Poole, having the consistent theme of ‘ART’ running through the redeveloped gallery’s new branding is much more effective…Published in September 2011 on Idealog.co.nz and StopPress.co.nz

Alt Group generates algorithm-savvy branding for Auckland Art Gallery

MoMA as a name might work well for New York’s Museum of Modern Art, but apply the same acronym theory to Auckland Art Gallery (AAG) and Alt Group’s Dean Poole reckons it would sound more like something “the cat would bring up”. No, according to Poole, having the consistent theme of ‘ART’ running through the redeveloped gallery’s new branding is much more effective…Published in September 2011 on Idealog.co.nz and StopPress.co.nz

New Zealand’s 100% Pure brand gets flamed by BBC

For over ten years now, Tourism New Zealand’s 100% Pure New Zealand campaign has been a staple brand for marketing New Zealand to the world. But whether we ought to be laying such a pure claim at all has, once again, come under scrutiny. Published in May 2011 on StopPress.co.nz and Celsias.co.nz

New Zealand’s 100% Pure brand gets flamed by BBC

For over ten years now, Tourism New Zealand’s 100% Pure New Zealand campaign has been a staple brand for marketing New Zealand to the world. But whether we ought to be laying such a pure claim at all has, once again, come under scrutiny. Published in May 2011 on StopPress.co.nz and Celsias.co.nz