Category Archives: Magazine Feature

The rise of Capitalism

Destination marketing often smacks of desperation. But there’s no denying the positive effect the Absolutely Positively Wellington campaign has had on the city — and on the mindset of its inhabitants. Here’s a look back on one of the nation’s most successful, enduring and, as it turns out, completely unplanned town branding initiatives….Published in New Zealand Marketing, November/December 2012.

Advertisements

The rise of Capitalism

Destination marketing often smacks of desperation. But there’s no denying the positive effect the Absolutely Positively Wellington campaign has had on the city — and on the mindset of its inhabitants. Here’s a look back on one of the nation’s most successful, enduring and, as it turns out, completely unplanned town branding initiatives….Published in New Zealand Marketing, November/December 2012.

Revolution Fibres spinning a winning web

Creating fibres naked to the human eye is at the heart of what the Revolution Fibres team does. But add some secret sauce to these fibres and suddenly there’s the potential to overturn the cosmetics, health and electronics markets. And that’s just for starters…Originally published in Idealog #36.

Revolution Fibres spinning a winning web

Creating fibres naked to the human eye is at the heart of what the Revolution Fibres team does. But add some secret sauce to these fibres and suddenly there’s the potential to overturn the cosmetics, health and electronics markets. And that’s just for starters…Originally published in Idealog #36.

Brand Avanti racing ahead – 25 years on

It takes a week to fully test the strength of a new bike frame. It took 25 years for Avanti to start pushing into the rest of the world. From home-made BMX frames to a high-tech racing outfit, the bike brand is striding ahead – and now looking to steal more than its fair share of the global market…Published in Idealog #35.

Brand Avanti racing ahead – 25 years on

It takes a week to fully test the strength of a new bike frame. It took 25 years for Avanti to start pushing into the rest of the world. From home-made BMX frames to a high-tech racing outfit, the bike brand is striding ahead – and now looking to steal more than its fair share of the global market…Published in Idealog #35.

Special Effects

In just two and a half years, Special Group has gone from a staff of three with no clients to an agency that, as past CAANZ president Dave Walden eloquently put it, ‘took the fucking house’ at this year’s AXIS awards. So, what’s all the fuss about?…Published in New Zealand Marketing, May/June 2010.

Special Effects

In just two and a half years, Special Group has gone from a staff of three with no clients to an agency that, as past CAANZ president Dave Walden eloquently put it, ‘took the fucking house’ at this year’s AXIS awards. So, what’s all the fuss about?…Published in New Zealand Marketing, May/June 2010.