Brand Avanti racing ahead – 25 years on

Published in Idealog #35, page 36

It takes a week to fully test the strength of a new bike frame. It took 25 years for Avanti to start pushing into the rest of the world. From home-made BMX frames to a high-tech racing outfit, the bike brand is striding ahead – and now looking to steal more than its fair share of the global market.

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