Alt Group generates algorithm-savvy branding for Auckland Art Gallery

Published in September 2011 on Idealog.co.nz and StopPress.co.nz

MoMA as a name might work well for New York’s Museum of Modern Art, but apply the same acronym theory to Auckland Art Gallery (AAG) and Alt Group’s Dean Poole reckons it would sound more like something “the cat would bring up”. No, according to Poole, having the consistent theme of ‘ART’ running through the redeveloped gallery’s new branding is much more effective.

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